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  • Alastair Crasto

Day and Night


The cold wintry wind

that blows so hard that

the sun sinks in the ocean


- Natsume Soseki


Joy, A. (2016, October 2). An Introduction To Haiku In 5 Poems. Culture Trip. https://theculturetrip.com/asia/japan/articles/an-introduction-to-haiku-in-5-poems/


Day and Night. The thing that comes to mind when these are present is contrast. Day refers to light, morning , brightness, noise etc . Night refers to dark, moonlight, silence, void etc. These contrast each other. This theme of contrast is a key theme in the haiku that has been mentioned in the earlier post. The poet talks about the wind in winter pushing against the sun. Winter relates to cold days and long nights. The sun sinking in the ocean portraying a feeling of losing.


The journey began with our first lecture in Design 101. we learnt about form and composition in this lecture.


"The visual language is the basis of design creation." - Wong (1993)


"Designers have to rely on their enquiring mind." - Wong (1993)


These are some quotes that were present to us in lecture about an introduction to designing and what it is all about.


In my perspective what worked good for me with the above poster is that I could keep it simple. The constraints around the poster were that the poster had to show repetition with the use of basic geometric shapes and in B&W.


What didnt work as good was that I could only use black and white. Usually my designs include some colour to them but this was a very good learning curve for me to come around.



My inspiration for the poster came from the movie scene in Interstellar where the main character has to slingshot around the black hole. The idea of a dark void hole filled with uncertainty engulfed by a bright aura of light really caught my attention. The haiku I selected talks about how the cold wind blows away the sun into the ocean gave me an idea where the moon as seen in the poster above has higher territory over the sun which is pictured in black. The sharp repetition of lines on the bright side shows the waves which refer to the ocean in the haiku whereas the soft curves on the dark side refer to the wind blowing in the haiku.


The idea of contrast was something that I wanted to explore in this poster. Therefore both sides of the poster show complete contrast. Contrast has been shown in respect to visual elements and relational elements.


Position, Space and Gravity which are relational elements in Design were focused on during the creation of the poster. Visual element such as colour which was a huge factor in this poster was used as well as size.


Colour distribution can be seen in the way the poster has been divided into light and dark.


Interpenetration of shapes was used in the centre of the poster to show how the moon over powers the sun which has been shown in the haiku.


These design principle were shown in lecture and play a massive role in the development of the poster.


The things that I have learnt in the process of the creation of this poster is how form and composition work together to form a final end product. Both form and composition need to merge together to form a design. Form and composition act as the fundamental principles for designing and will help me with all my future endeavors in design.


The gallery below showcases my design process in the form of images with different developments

ideas and iterations leading to a final design.



The iteration before the final design which can be seen on the left had a different perspective to it. The orientation of the poster was changed. In the iteration it can be seen that the poster was given a more literal representation of the haiku which didn't clearly convey the message of contrast that needed to be shown in the poster.






It began with learning about form and composition. Then it lead to some quick sketches on three different key themes about the haiku which were - contrast, cycle and success. This was followed by selecting a theme and developing on it. I selected contrast and created various iterations about contrast for the poster before finalizing and creating the final poster.



Joy, A. (2016, October 2). An Introduction To Haiku In 5 Poems. Culture Trip. https://theculturetrip.com/asia/japan/articles/an-introduction-to-haiku-in-5-poems/












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